Traditionally, grooming and fashion have long been associated withfemales. Men’s grooming andfashion was rather a taboo topic and those who dared to push the envelope wereoften stereotyped. It wasn’t until 2005 when a renowned Indian cosmetic brandlaunched the first ever men’s fairness cream. Since then, there’s been nolooking back - the men’s groomingindustry in India has seen tremendous growth. Today, men look beyond deodorants,shaving and basic hygiene products. They want more!
Tapping into the men’s personalgrooming industry, UrbanGanbru’s mission revolved around creating a platform to unite men fromall walks of life, and disseminate knowledge pertaining to male grooming, fashion, and style.But the dream wasn’t just limited to this. Urban Gabru’s core mission was tocreate a brand that focused exclusively on Men’s Lifestyle. Today, Urban Gabru provides innovativegrooming products ranging from beardoil to hair styling productsanda host of personal careproducts, designed to deal with everyday grooming problems faced by Indian men.